Learn to Earn Lesson 2: Branding & Positioning
If you don’t brand and position yourself properly you end as a commodity with the only lever you have being price. Branding is not about visuals or logos. Brands command premium prices because of the position they own in the market’s mind. You can use the same principles to maximise your margin and price yourself at a premium.
In this second Learn To Earn lesson, I will teach you:
How to position yourself as a specialist vs. a generalist so you can command a premium
How to be a brand rather than bland (and ignored)
How to leverage the 9Ps of marketing to your maximum advantage
How to narrow you niche so you can cash in more
How to use a strategy canvas to make your business radically different
How to master sensory branding to beat your competition on every front
How to use the power of perceptional drivers to get you more customers
How to use a visual hammer and verbal nail to build your brand efficiently and effectively
Even if you master just ONE of these methods, I guarantee you will pay your course investment MULTIPLE times over.
I have packed this lesson with a ton of learnings to make sure you get your money’s worth. In it are all the brand positioning tools and techniques I have perfected and practiced over the last 25 years in business for myself and my clients.
All these tools are scientifically supported and evidence-based with the case studies to back their claims. They work which means they will work for you too.
Stop wasting your time and money on courses that don’t teach you the commercial skills you need to smash your goals.
Dive in now so I can share with you the tools and techniques I have learnt and used that will help you maximise your money and margin in the quickest time possible.
What are you waiting for? Time is money. Let’s go.
St John run his own sales and marketing advisory company and has worked for and advised some of the biggest advertising, marketing agencies and corporates in the UK, Australia and New Zealand including John Deere, Westpac Bank, Contact Energy, PWC, KPMG and Bayer.
Over the last 5 years alone St John generated over $NZ6million in sales using the same tools and techniques he will teach you here. He has taught hundreds of students and companies in the subject of sales, marketing and brand positioning.
His mission is to share his 25 years of experience so you can learn more to earn more. In the face of automation and a globl economy it is critical you upskill and keep ahead of others in your learning.
Whether you're looking to remain relevant in your own professional career risking redundancy, recession or restructure rounds or if you're looking to be your own boss and build a new business, the Learn to Earn Programme is here to help you.
Using the tools St John will teach to become a highly valuable employee which will reduce your risk of redundancy, make you recession-proof and be ready your next restructure round.
If you're stuck in a rut, getting passed over on promotions and need to make more options, the Learn To Earn Programme will teach you the seven set of super skills you need to become your own boss and build your business effortlessly.
Each lesson is backed by social science studies and research from the world's best business thinkers. Every lesson also includes recommending reading so you only have to read the books you need to and not the ones you don't.
Check out St John's extensive profile, blogs and articles on LinkedIn or visit his website for his media page.